Marketplaces as growth drivers for the digital experience
Digital marketplaces have become one of the strongest growth drivers in e‑commerce. They expand assortments without inventory risk, create new revenue streams, and enable a scalable platform business.
With MIRAKL, companies worldwide rely on the leading technology for building, operating, and scaling modern online marketplaces.
As SYBIT, we combine our long-standing expertise in Digital Commerce, SAP CX and Customer Experience with the marketplace technology from MIRAKL — creating powerful platform solutions that integrate seamlessly into existing system landscapes.
The leading platform for digital marketplace models
MIRAKL is a cloud-based platform for the fast and secure implementation of online marketplaces and dropship models. The technology enables companies to connect external retailers, suppliers, or partners in a structured manner and to efficiently control central marketplace processes.
Key features of marketplace technology
- Seller Management
Onboarding, contract management and management of external merchants - Product & Catalog Management
Consolidation of different assortments onto one platform - Order & Fulfillment Processes
Automated ordering, shipping and billing processes - Payments & Commissions
Flexible fee models and billing logic - Quality & Performance Monitoring
Management of SLAs, ratings and KPIs
MIRAKL is highly scalable, deployable internationally and technologically open – ideal for complex enterprise scenarios.
Appropriate marketplace strategies and business models
MIRAKL supports different platform strategies and business models:
- B2C marketplaces
Expansion of existing web shops to include third-party product ranges in order to increase reach and sales.
- B2B marketplaces
Digital platforms for manufacturers, retailers, or purchasing associations with complex pricing and role models.
- Dropship models
Expansion of product range without warehousing – direct delivery by partners.
- Service marketplaces
Digital ecosystems for after-sales services and long-tail products.
MIRAKL as part of a holistic digital experience
A successful marketplace is more than technology. What matters is the interplay of customer experience, commerce, service, and integration.
SYBIT does not consider the marketplace solution in isolation, but as an integral part of a holistic digital-experience architecture:
- Consistent customer journeys across all touchpoints
- Unified user experiences for customers, merchants, and internal teams
- Seamless integration of commerce, CRM, and service processes
Why SYBIT is the right partner for your marketplace platform
With the integration of e2y, SYBIT combines in-depth marketplace expertise with comprehensive CX know-how. We support marketplace projects from start to finish—from the initial idea to successful operation.
Our customers benefit from:
Strategic Consulting
- Marketplace & platform strategy
- Business-case validation
- Governance & operating models
Technical implementation
- Implementation & configuration of the platform
- System integration & API architecture
- UX & frontend integration
Operations & Scaling
- Merchant onboarding concepts
- Performance optimization
- International scaling
Next step: Your marketplace strategy with SYBIT
Would you like to check whether a marketplace model fits your business model or how the platform can be integrated into your existing system landscape?
Mail: sales@sybit.de
Phone: +49 7732 9508-2000