What drives companies that want to get closer to their customers
Direct access to customers is becoming a strategic priority for many companies. It is about more than just an additional channel: it is about customer proximity, first-party data and a customer experience that can be managed.
At the same time, direct sales are transforming established structures. Our studies provide insights and guidance on the role that first-party channels will play in the future, how to strike the right balance with the retail sector, and what conditions are necessary to achieve this.
