Today, digital commerce is much more than just a web shop. Successful companies view digital sales channels as a scalable overall system—tailored to their business model, customer requirements, and organizational maturity.
From the customer's point of view, this approach is crucial. Today's customers expect a consistent, simple, and relevant experience across all touchpoints—whether they are gathering information, placing orders, using services, or interacting with partners. Fragmented solutions, media breaks, or inconsistent information immediately lead to friction, uncertainty, and abandonment. A holistic digital commerce approach ensures that processes,
Data and interactions seamlessly intertwine – creating the basis for greater satisfaction, trust, and long-term customer loyalty.
With the SYBIT Three-Way Approach, we offer a clear, proven framework for achieving precisely that. It connects web shops, customer portals, and digital marketplaces into a consistent digital commerce target vision – modular, expandable, and investment-proof.
In the SYBIT Three‑Way Approach, we combine strategy, technology, and customer experience into a powerful foundation for digital commerce — enabling companies not only to sell, but to grow sustainably.
The SYBIT Three-Way Approach
Our approach is based on one key insight:
Not every company needs everything right away—but every company needs a clear perspective.
The three-way approach describes three complementary types of digital sales channels that can be used individually or strategically developed and combined depending on the objectives.
The result:
- higher sales
- better customer experience
- sustainable digitalization of customer-oriented sales and service channels
1. Webshop – The scalable entry point
The webshop is for many companies the first structured step into digital sales. It clearly focuses on sales, ordering and repurchasing – while at the same time creating the technical and conceptual foundation for future extensions.
Typical benefits:
- Faster go-to-market
- Focus on offer & order
- Relief for sales and back office
- Clean integration into ERP, PIM and marketing
Our ambition: Not to think of webshops as isolated solutions, but as the foundation of a growing commerce roadmap – compatible with portals, platforms and marketplace models.
2. Customer portal – Focusing on the relationship
Customer portals extend pure sales with service, self-service and long-term customer retention. They consolidate all relevant touchpoints in a central digital access point – for customers, partners or internal users.
Typical benefits:
- Central customer experience across sales & service
- Self-service for status, documents, tickets and orders
- Omnichannel potential
- Mature data and process management
Our approach: Designing portals always use-case-oriented – from a lean information or self-service portal to a sales-oriented platform.
3. Marketplace – Leveraging the platform economy
Digital marketplaces open up entirely new business models. They scale assortment and reach through partners, retailers or suppliers – without limiting their own supply chain.
Typical benefits:
- Business and revenue scaling
- Access to new customer segments
- Use of data-driven revenue models
- High convenience factor for customers
Our focus: Not the marketplace as an end in itself, but as a strategic platform – cleanly integrated into existing commerce, sales and service landscapes.
One approach – many development paths
The Three-Way approach is not an either-or, but a development model:
- from webshop to customer portal
- from webshop to a platform for partners and merchants
- from portal to marketplace
Always aligned with clear business goals, prioritized use cases and a sound architecture.
Our guiding principles in digital commerce
- Business before technology – Use cases and objectives define the solution
- MVP instead of Big Bang – quickly create value, scale purposefully
- Architecture with foresight – headless, composable, integrable
- CX as the benchmark – B2C quality also in B2B
Your next step
Whether you have a web shop, portal, or marketplace, we support you from strategic classification to end-to-end implementation—with sound advice, SAP CX expertise, and a clear vision for growth.
Mail: sales@sybit.de
Phone: +49 7732 9508-2000