Disrupt the way customers are purchasing
Objective
Coca-Cola HBC created the digital ecosystem to change how their hotels, restaurants and cafes customers pur chased from them and other suppliers with a wide range of products as a one-stop-shop. The time was right to evolve with a market that was becoming increasingly di gital. The marketplace is a project to deli ver growth and expansion, allowing Coca Cola HBC to be a leader in its sector both off and online!
Seamless Experiences
The seller portal empowers Coca-Cola HBC to seam lessly onboard sellers and broaden its product range, all the while maintaining the power to curate. The large number of sellers and extended catalogue allow them to capture long-tail customers.
Outcome
Coca-Cola HBC were able to deliver a best in-class customer experience to all partici pants enabling them to grow their business horizontally and vertically by leveraging data and insights. Commercialising and optimi sing their route to market. With a highly fragmented distributor network, its end cus tomer wanted online buying options. The platform brought on distributors as sellers, and even added new sellers for categories that distributors didn’t offer. Now, buyers now have a digital channel and distributors have digitised without channel conflict.
Success Story
What do you think of Coca-Cola’s experience with SAP and SYBIT?
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