D2C is becoming a strategic growth driver
Direct access to the customer is becoming a strategic priority for many consumer goods manufacturers. The focus is not only on additional sales opportunities, but also on the desire for greater customer proximity, better data and stronger control over the customer experience.
At the same time, D2C is changing established sales structures and confronting companies with new decisions:
- What role will their own sales channels play in future?
- How can the right balance be struck between direct sales and retail?
- What conditions need to be in place for long-term success?
Our new D2C study provides the answers. Find out which strategies companies are pursuing, where the greatest potential lies and which challenges need to be overcome on the path to successful direct sales.
Four insights shaping the market
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79 % Companies see D2C as a key factor for success. -
71 % view direct sales as part of their customer experience strategy. -
73 % % see the development of their own customer data as a key driver. -
45 % Many companies are turning to D2C to drive further growth.
Our new study provides the answers
D2C: Balancing Growth, Customer Engagement and Sales Transformation
What to expect:
- Exclusive insights from 200 consumer goods companies in the DACH region
- Status quo and maturity of existing direct sales initiatives
- Challenges in data management, technology and transformation
- Relevant AI use cases along the customer journey
- Success factors for combining direct sales and retail
Download the Study
From strategy to practice
The findings of our D2C study highlight the opportunities and challenges companies face when building direct customer relationships. These client projects demonstrate how successful commerce and customer experience strategies are put into practice.
Success Story Zumtobel Group
Successful Digital Commerce in Practice
Many companies recognise the opportunities offered by direct sales. But how can digital commerce processes, customer experiences and existing sales structures be successfully integrated? The success story of the Zumtobel Group, in collaboration with SYBIT, demonstrates how this transformation can be achieved in practice.
Success Story SIEGENIA
From customer access to the customer experience
Successful D2C and e-commerce strategies emerge where technology, processes and customer experiences come together. SIEGENIA’s success story demonstrates how this transformation can be successfully implemented in practice.
Consultancy from SYBIT
With us, your D2C strategy will be a success
How can D2C become a driver of growth for your business?
Direct customer access opens up new opportunities for growth, customer engagement and data-driven customer interactions. Together, we will develop the right strategy to suit your objectives and circumstances.
Mail: sales@sybit.de
Phone: +44 7348948903
FAQ – Frequently Asked Questions about D2C
What exactly does D2C mean?
D2C (Direct-to-Consumer) means that manufacturers sell their products directly to end customers – via their own online shops, platforms or physical shops, without any intermediaries.
What is the difference between this and B2B2C?
D2C refers to direct sales to end customers. B2B2C combines this direct sales model with existing partner or retail operations – either in parallel or as an integrated part of them.
What role does retail play in D2C?
D2C does not automatically replace the retail sector. Many companies are seeking a balance: using their own channels to build customer relationships, gather data and enhance the customer experience – whilst the retail sector remains a sales partner.
Why now, of all times?
Because direct access to customers is key to growth – and because it enables companies to regain control over their customer relationships, their own data and the customer experience. Book your no-obligation consultation now and get your D2C strategy off the ground.
Mail: sales@sybit.de
Phone: +44 7348948903