SAP Emarsys

Thanks to the fast and flexible delivery of integrated, personalised campaigns across multiple channels, you can effectively reach your target audience – without any additional development effort.

• Centralised Data Processing
  Unify your customer and operational data to personalise and efficiently execute cross-channel campaigns.
   
• Automated Campaigns
  Create automated omnichannel campaigns that are optimised through AI-powered analytics and adjust interactions in real-time.
   
• Scalable Interactions
  Reach millions of customers through scalable, personalised engagement that is seamlessly synchronised across various channels.
   
• Simple Integration
  Easily integrate the platform into your existing systems to quickly implement cross-channel campaigns without extensive development.

With the help of AI-driven analyses, gain deeper insights into your customers' behaviour and increase their value through targeted, personalised interactions.

• Lifecycle Forecasting with SAP Emarsys Customer Engagement
  Identify customer patterns and use precise segments such as loyal buyers, potential customers, or at-risk individuals to optimise your campaigns.
   
• Multichannel Interactions
  Use integrated channels like email, SMS, web push, and mobile apps. API interfaces also enable seamless integration of external channels like electronic receipts or WhatsApp.
   
• Unified Data Models and Native Channels
  Thanks to simplified data integration and native channels, you can implement complex, cross-channel campaigns more quickly.
   
• Centralised Personalisation Platform
  Understand your customers' needs and deliver tailored content and recommendations for every interaction.

By targeting your customers at critical moments, you can achieve measurable results and accelerate business growth.

• Strategic Dashboard in SAP Emarsys Customer Engagement
  Enable real-time interactions across different channels with a platform that sends more than one billion messages daily.
   
• Comprehensive Reports and Analytics
  Track the impact of your marketing on metrics such as revenue growth, customer retention, repeat purchases, and loyalty.
   
• Agile Growth and Support
  Start with a single customer engagement channel and gradually expand your omnichannel marketing with support from SAP.

Increase predictable, profitable revenue through tailored, marketing-driven B2B experiences – from e-commerce websites to sales interactions, customised to your business requirements.

• Marketing campaign dashboard with sales alerts
  Manage your campaigns with real-time notifications that inform sales about key customer actions.
   
• Integration of marketing, commerce, and sales data
  Unify customer profiles with shopping data and seamlessly synchronise offline and online data for optimised team collaboration.
   
• Automated campaigns with prebuilt strategies
  Leverage proven B2B strategies to enable faster market entry and effectively execute campaigns with personalised templates and versatile channels.
   
• Proactive customer interactions
  Automated campaigns support the generation of high-quality leads and promote close collaboration between marketing and sales teams.
   
• Comparative campaign analysis
  Monitor your campaign KPIs, compare sales results, and optimise future strategies based on detailed reports.