Digital marketplace solutions have long been a key growth driver – in both B2C and B2B. With SYBIT and e2y, companies use platform strategies that scale their product range and sales, improve the customer experience, and open up new revenue models.
Rely on end-to-end expertise from a single source – from consulting and marketplace design to implementation with Mirakl and SAP Commerce Cloud.
Why marketplaces? – Facts & trends
Today's customers, partners, and suppliers expect simple ordering processes, a wide range of products, and short delivery times. With a traditional web shop, companies quickly reach their limits. A marketplace model could be the answer.
The market is developing dynamically: marketplaces are no longer a niche topic, but are increasingly dominating digital business. Figures and studies underscore this development.
- Today, 63.5% of all global online sales are processed via digital marketplace solutions (Forrester).
- In B2B commerce, the marketplace channel is growing by over 35% annually and has already achieved a 14.4% market share in the US.
- Customers expect one-stop shops, a wide range of products, and efficient processes—requirements that traditional online stores often no longer meet.
Digital marketplaces are therefore no longer just a trend, but a key growth driver in B2C and increasingly also in B2B.
Our approach: Consulting + technology from a single source
Building a marketplace requires more than just the right software. Strategic alignment, clear processes, and a robust technical foundation are crucial.
Consulting & Business Case
We work with you to develop the foundations for a sustainable marketplace model:
- Development of your marketplace business case
- Definition of governance and operating models
- Strategies for partner onboarding and data quality
Mirakl, SAP Commerce Cloud, and payment connectors working together
A marketplace is only as strong as its technological platform. With Mirakl, SAP Commerce Cloud, and integrated payment connectors, you can connect flexible partner ecosystems with a stable IT architecture.
With Mirakl as the leading marketplace software, SAP Commerce Cloud as the commerce backbone, and integrated payment connectors, you get a platform that is scalable, international, and future-proof. This ensures smooth processing—from onboarding to payment.
Success factors for digital marketplaces
Launching a marketplace is a strategic investment. It's not just about technology and product range, but also about the success factors that make the operation scalable and sustainable.
- Scaling: Product range expansion without supply chain limitations
- Time-to-market: MVP that quickly brings added value to the business
- Customer experience: One-stop shop, easy ordering, higher customer loyalty
- New revenue models: Commissions, retail media, data-based services
SYBIT + e2y: The strongest CX expertise in Europe
SYBIT combines the best of both worlds with e2y: strategic CX consulting and in-depth technology expertise. This gives you the strongest combination on the European market.
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500 + successful customer projects -
25 + Years of experience in digital commerce
- Specialization in Mirakl, SAP Commerce Cloud, and payment connectors
- Goal: Turn customers into CX champions—even in marketplace business
As Mirakl's first international partner since 2014, e2y has implemented more Mirakl go-lives than any other partner worldwide. In addition, we hold the exclusive title of “Mirakl Product Expert” and are the only partner working with our own Mirakl Delivery Framework.
Your Marketplace Discovery Workshop
The first step toward a successful marketplace model is a clear roadmap. In our workshop, we work with you to develop the basis for your individual platform strategy.
- Analysis of your initial situation
- Evaluation of a marketplace model tailored to your needs
- Definition of relevant use cases
- Outline of the appropriate architecture and digital roadmap
Whitepaper
Digital marketplaces as growth drivers in B2B
If you want to find out whether and how a marketplace can open up new growth and efficiency levers for your company—including specific areas of action for implementation and scaling—this white paper is the right read for you.
Webinar-on-Demand
Strategies for entering digital marketplaces
Successfully enter digital marketplaces: In our webinar, industry experts will show you how to choose the right platform model, overcome technical and organizational hurdles, and quickly create added value for customers and partners. With specific recommendations for action, practical examples, and time for your questions.
Discovery Call: The right Start
During the discovery call, we will discuss which marketplace topics are truly relevant to your current situation—from business case and governance to partner onboarding, scaling, and CX potential.
Mail: sales@sybit.de
Phone: +49 7732 9508-2000