Why B2B2C is now becoming a top priority
The findings of our latest B2B2C study point to a clear trend:
89% of the industrial companies surveyed plan to sell their products directly to end customers in future.
However, 55% lack a clear digital and process-related approach to doing so successfully.
This is more than a change in strategic direction – it is a fundamental shift in sales.
The new reality: hybrid sales models between partner sales and D2C
68% of companies already rely on hybrid sales models.
The advantages are obvious:
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Higher margins through direct sales
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Better management of brand perception
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Direct access to customer data
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Greater flexibility in innovation, services and communication
But are these models actually successful?
The path to a successful B2B2C business model is complex – and cannot be achieved without integrated processes and modern technology.
How far have companies in the DACH region really come? Where are the obstacles? Which measures help?
Our new study provides the answers: The shift to B2B2C
How B2B companies understand customer expectations and strategically implement direct-to-consumer models
Exclusive insights – Industry goes Consumer:
- Data and insights from more than 200 companies surveyed
- Maturity of industry for B2B2C models
- Typical pain points and CX barriers in an industrial environment
- Current sales structures in industry
- Best practices for D2C strategies and hybrid sales architectures
Jetzt Studie herunterladen
Do it like SIEGENIA
From B2B to B2C: whether windows, door systems or smart home applications, SIEGENIA’s products and customers are diverse. There are various points of contact with business partners between the fittings specialist and its end users. SIEGENIA set itself the goal of digitally redesigning the customer journey for each individual customer group whilst optimising internal business processes. This was achieved by setting up a new e-commerce platform. Find out in our success story how SIEGENIA used this classic B2B2C model to breathe new life into spaces and the air we breathe.
Consultancy from SYBIT
With us, B2B2C becomes a success story
Would you like to know how your business can transition from a traditional B2B approach towards B2B2C, D2C or even B2B2C2E?
We can advise you on all the key issues:
Technological
architecture
- Web shops, portals or commerce platforms for hybrid audiences
- Integration of ERP, CRM and AI
- Clean Core & Composable Commerce
Process design & CX strategy
- Digital sales models and role logic
- End-customer-centric services and portals
- Differentiation of products, channels and personas
Customer experience & communication
- Personalisation & AI
- D2C-ready marketing in a B2B context
- UX and design
Free consultation: Your B2B2C roadmap
Let’s talk about your situation. In a free 30-minute call, you will find out:
- How ready your company is for B2B2C
- Where your greatest opportunities and risks lie
- Which first steps are worthwhile – and what you should avoid
FAQ – Frequently Asked Questions about B2B2C
What exactly does B2B2C mean?
A company sells its products both through retail partners (B2B) and directly to end customers (B2C) – either in parallel or as an integrated process.
What is the difference compared to D2C?
D2C (Direct-to-Consumer) refers to direct sales to end customers. B2B2C may also involve intermediaries.
What is B2E or B2X?
B2E (Business-to-Everyone) or B2X refers to flexible models that take a cross-target-group approach – regardless of business model or channel.
Why now?
Because customers’ expectations have changed – and because this enables businesses to regain greater control over their brand, customer experience and value creation. Book your no-obligation consultation now and get your transformation off the ground.
Mail: sales@sybit.de
Phone: +44 7348948903