Successful strategies for entering digital marketplaces
Digital marketplaces are increasingly shaping commerce – long established in B2C, they are now gaining ground in B2B and industry. They not only offer new sales channels, but also create entire platform ecosystems in which services, partner offerings, and data are integrated. For decision-makers, this means that those who fail to take advantage of the opportunities offered by platform models will lose market share and customer proximity.
In this webinar, we show how companies can successfully enter digital marketplaces. You will learn which platform types are relevant, how customer experience works in ecosystems, and what options are available to manufacturers, retailers, and B2B companies – from participating in existing marketplaces to partnerships to building your own platform. Practical examples from industry and commerce illustrate how these strategies can be implemented and what next steps you should plan.
What you will learn in this webinar:
- What types of platforms are available—and how they differ
- Which entry-level models are suitable for manufacturers and B2B companies
- How platform strategies improve customer experiences and enable new business models
- Successful practical examples from industry and commerce
- What steps pave the way to your own platform strategy
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Webinar-on-Demand
Your speaker
Fabian Huber
Fabian Huber is responsible for business consulting at Sybit. He has been working in the field of digital customer processes and e-business for more than 15 years and applies his extensive knowledge in a targeted manner for our customers in strategy development, consulting, and conception. For him, the integration and networking of all processes in sales, service, and marketing play a decisive role in long-term customer relationships.
Linda Mohnssen-Hinrichs
Linda Mohnssen-Hinrichs supports companies throughout their Digital Commerce and Marketplace journey, bringing extensive experience from digitalization projects across various industries – especially in retail. Her expertise lies in strategic consulting, business process optimization, and the implementation of digital solutions. With a deep understanding of the challenges and opportunities of digital transformation, she helps clients achieve sustainable competitive advantages and realize innovative business models.
Shall we take it a step further?
Even with large-scale digital projects, it's better to get started than to wait and see.
Mail: sales@sybit.de
Tel.: +49 7732 9508-2000