‚We had a strong topline growth.‘
Objective
In a rapidly evolving market, where sales in electronic re tail and ecommerce in Turkey were facing record growth, TeknoSA saw the opportunity to thrive in this increa singly competitive landscape. The question was not whether to transform but how to do it both swiftly and effectively. With this, TeknoSA made the strategic deci sion to create a digital marketplace.
Outcome
Partnering with e2y (a SYBIT company), experts in mar ketplace technologies,TeknoSA seized the opportunity to digitally transform its business model. This implementa tion of the Mirakl Marketplace platform became the cata lyst for the irresurgence.
Sustainable Business Growth
Fast forward 18 months since go-live, and TeknoSA’s electronic marketplace has not only breathed new life into their business but has set a benchmark for success. Their online market share, once at 3% increased to 5%, positioning TeknoSA as a leader in both electronic retail and ecommerce in Turkey. In the face ofadversity, Tek noSA didn’t just adapt; they thrived.
Impact
TeknoSA’s marketplace has been a driving force for a number of business-critical metrics. Without supply chain constraints, TeknoSA multiplied its SKUs 25-fold and expanded its offerings with 14 new product catego ries - thus resulting in a 1.6x increase in conversion rates.
Customer Experience
But the transformation wasn’t solely about numbers; it was about enriching customer experience. TeknoSA’s dedication to this cause manifested in a 10% increase in Net Promoter Score (NPS) and a 42% rise in online ses sions. The expansion of product categories and the se amless integration of omnichannel strategies served as the motivating force behind these improvements. Cus tomers aren’t just buying products: they are engaging in a superior, enriched experience
Within the first nine months of 2023, we had a strong topline growth where our revenues increased by 130%, reaching 24.9 billion TL (681.8 million GBP) and our net income realized as 591 million TL (16 million GBP) with a y-o-y increase of 78%.
Success Story
What do you think of Satair's experience with SAP and SYBIT?
Learn how TeknoSA, in collaboration with e2y—a SYBIT company—built a digital marketplace to tap into new growth opportunities in a rapidly expanding and highly competitive market.
By implementing the Mirakl Marketplace platform, TeknoSA was able to strategically evolve its business model, significantly expand its product range, and lay the groundwork for sustainable growth. As a result, the number of SKUs increased 25-fold, complemented by 14 new product categories and a significantly stronger digital market position.
Are you looking to advance your digital sales? Our experts will help you design scalable marketplace and commerce solutions that effectively combine growth, efficiency, and customer value.
Mail: sales@sybit.de
Tel.: +49 7732 9508-2000