Success Story: SIEGENIA's experience with SAP & SYBIT

Company and Starting Situation

The SIEGENIA GROUP is already marketing the products that will make our living spaces more comfortable, healthier, and safer in the future.

Whether it’s window, door, and comfort systems, smart home applications, ventilation technology, or burglary protection – SIEGENIA drives innovation to holistically enhance the modern home. SIEGENIA’s customers are as diverse as its product range: Between the hardware specialist and the end users lie numerous touchpoints with business partners such as fabricators, dealers, specialist companies, and architects. SIEGENIA set out to digitally redesign the customer journey for each target group while optimizing internal business processes. This was successfully achieved by developing a new eCommerce platform based on SAP Commerce in collaboration with partner SYBIT. The result was far more than just increased webshop revenue.

Challenge

SIEGENIA operates in a highly competitive market with significant price pressure. The company offers a broad product portfolio for modern window, door, and comfort systems, such as room ventilators and window actuators, and follows a multi-tiered distribution model – from hardware dealers and fabricators (e.g., window manufacturers or carpenters) to the end users of the finished elements. Even before the project, the processes from order to delivery were fundamentally digitalized. There was an existing webshop for spare parts and an additional shop for ventilators. Configurable products, however, were ordered via PDF forms, which then made their way to production through the sales department. The problem: there was no integrated concept, no end-to-end digital flow of processes. Internally, there was also no central database for product information. The consequences were efficiency losses, slower processes, a higher error rate, and a suboptimal customer experience.

SThis led to the desire for an integrated shop system fully connected to SAP – one that would display all relevant information and individualized pricing for customers, including digital configuration and ordering capabilities. 

Solution and Project Approach

The second main focus of the project was to transform the two separate B2B applications for ventilation and repair services into a unified webshop for both business customers (B2B) and end customers (B2C). 

• Creating a foundation for a unified SIEGENIA platform, consolidating all activities under one roof 
• Implementation of the shop for ventilation and hardware technology 
• Self-registration for both B2B and B2C customers 
• Online ordering of the entire SIEGENIA product portfolio 
• Automatic creation of new customer accounts (debtors) 
• Duplicate check during B2B user registration 
• Multilingual support 
• Visually assisted spare parts search 
• Online payment processing 
• Guest checkout 

The Benefits of the New Platform 

More new customers have already been acquired, and the overall number of orders has increased significantly – thanks to improved internationalization, especially from abroad. And all of this has been achieved without additional personnel costs. By automating the order processes, the sales team has been relieved, and the freed-up capacity has been successfully redirected toward new markets and products.