‚We were able to completely change the way we interacted with our clients.‘
Objective
As a leading supplier of single-use table-top concepts, creative packaging and takeaway solutions, Duni em barked on a strategy to convert from using plastic into a sustainable organisation. Creating a new, greener Duni required a radical digital transformation. To achieve this they needed a partner to help them embrace their pas sion for creativity, sustainability and gastronomy.
Outcome
Working with the SAP Customer Experience team at e2y (a SYBIT company), Duni transformed their sales and mar keting operations, moving to an online platform, focused on delivering an exceptional customer experience. Taking an agile approach, we enabled them to embrace the change and transform their sales environment integrating it seamlessly with critical back office systems, meaning that everything is interconnected from Finance over CRM and Marketing to the ecommerce portal, creating a true omnichannel experience.
Enhanced Customer Experience
With modern digital and sustainable foundations, Duni prioritises exceptional customer experiences. They have gained deeper client insights, enabling personalised customer service and proactive product recommendati ons to align with business goals. Together, we transfor med their customer-facing operations, empowering proactive engagement by sales and marketing teams. Now with a unified client view, Duni fosters deeper rela tionships, strategically leveraging connections.
Streamlined Order System
Duni transitioned their ordering system online, enabling customers to log in and place orders independently. This streamlined process ensured seamless transactions for distributors, wholesalers, and customers, enhancing Du ni’s data analytics capabilities and facilitating rapid res ponses to market demands.
Sustainable Solutions
As a leading supplier of single-use table-top concepts, creative packaging, and take-away solutions, Duni pur sued a strategy to ensure all their offerings embraced sustainability. As Duni transitioned away from plastics in their manufacturing process, they encountered a chal lenge: the sustainable materials they now utilise have a shorter shelf life. However, by leveraging their online sa les platform, Duni has effectively stimulated demand for key products, minimising wastage.
Working with e2y (a SYBIT company) we were able to comple tely change the way we interacted with our clients. This has ensured we deliver against our objective to create a digitally-led, sustainable organisation.
Success Story
What do you think of Duni's experience with SAP and SYBIT?
Learn how Duni, in collaboration with e2y—a SYBIT company—digitally transformed its sales, marketing, and e-commerce processes to create a modern and sustainable B2B customer experience.
Are you looking to further develop your digital sales strategy? Our experts can help you design scalable commerce solutions that effectively combine customer value, efficiency, and sustainability.
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