The marketplace and commerce experts of e2y will now operate fully under the SYBIT brand, further strengthening the international CX and digital commerce portfolio.
SYBIT continues the brand-integration of e2y, marketplace and digital commerce specialist, and takes the next step: starting in September 2026, e2y will operate fully under the SYBIT brand.
The brand transition marks the completion of the integration process that began in July 2025. It also reflects SYBIT’s strategic ambition to further strengthen its position as an international consulting partner for Customer Experience (CX) and digital commerce.
One brand for a clear market presence
SYBIT has long supported companies in designing and implementing digital commerce architectures as part of end-to-end Customer Experience strategies.
With e2y, this existing expertise is now complemented by deep specialisation in marketplace models, Mirakl-based solutions and payment integrations.
By bringing these capabilities together under one brand, SYBIT sharpens its positioning: combining CX consulting, digital platform expertise and specialised marketplace capabilities within a single organisation.
“Bringing e2y fully into the SYBIT brand is a natural next step in our shared journey,” says Thilo Kerner, CEO of SYBIT.
“At the same time, it is a clear signal to the market. We are creating transparency, strengthening our international positioning, especially across Europe, with new headquarters in London and offices in Spain, and making it easier for customers to understand what we stand for: combining CX consulting with strong digital commerce expertise — now further enhanced by deep marketplace capabilities — under one unified brand.”
Continuity combined with expanded capabilities
For customers and partners, the transition primarily affects the brand under which the teams operate.
The experts, services and technologies that previously defined e2y remain unchanged and continue as part of SYBIT’s consulting services. At the same time, customers benefit from fully integrated access to SYBIT’s end-to-end CX portfolio — from solutions for marketing, sales and customer service to digital commerce and marketplace platforms. “The marketplace expertise of e2y remains a key capability within SYBIT,” says Aurélien Segond, former CEO of e2y and now responsible for the company’s marketplace business and international operations in Spain and the UK.
“This step reflects the direction we have been moving towards: combining our strengths to support customers in building and scaling modern digital commerce and platform business models.”
Strengthening international growth
With the full brand integration of e2y, SYBIT reinforces its international growth strategy and expands its capabilities in supporting companies across B2B, B2C and B2B2C business models, as well as international marketplace and platform strategies.
As part of the NTT DATA Business Solutions ecosystem, SYBIT continues to develop as a consulting partner for organisations looking to design and implement scalable digital business models across the entire customer lifecycle.
