SAP Commerce Cloud (formerly SAP Hybris)

Better E-Commerce across channels

SAP Commerce Cloud is the foundation for your digital customer platform. Based on Product Content Management, you can distribute product data consistently across all channels. Through integration in your SAP ERP system, customers can themselves place orders, configure products, view prices, request services and do much more.

SAP Commerce Cloud offers

  • A central and flexible platform for digital customer processes – everything from a Shop via a Service Portal to Online Configuration
  • Targeted customer contact based on customisation
  • Consolidation of product data in the Product Content Management system
  • Scalable and future-proof system infrastructure
  • Integration in SAP ERP and SAP C/4HANA (SAP Sales Cloud, Service Cloud, Marketing Cloud and Customer Data Cloud)

Your added value

  • Greater efficiency through automated and integrated digital business processes
  • Integrated functions for content management, customisation, order management and online configuration
  • Modern, responsive and adjustable user interface on all terminal devices
  • Fast implementation thanks to standardised interfaces to your SAP Basis systems

Ensure an exceptional and personal customer experience in order to increase loyalty and turnover.

SAP Commerce Cloud is the market-leading solution for you to take control of your communication, sales and customer service processes across all channels. All product data is managed centrally and prepared in a media-neutral format on a single platform. SAP Commerce Cloud is designed for dealers and manufacturers who want to use the Internet to build a sales channel to increase their profits and are looking for a complete E-Commerce standard software solution.

Software components based on the latest open technology

  • allow you to map sales and order management electronically and to coordinate, synchronise and optimise interactions with end customers and sales partners,
  • handle the entire ordering process as well as the online presentation of dynamic contents
  • and support you with comprehensive functionalities from acquisition to customer retention.

The solution is a suite of modular design where the modules can be used individually or as a complete solution. The application can be interfaced to ERP, CRM and supply chain systems.

To ensure that the different needs and usage patterns of private and business customers can also be addressed, the applications SAP Commerce Cloud for B2C and SAP Commerce Cloud for B2B offer you functions tailored for specific target groups.

The market-leading commerce solution for companies:

  • Recognised as a “market leader” by Gartner® and Forrester®
  • Globally conceived from scratch: multiple websites, multiple languages, multiple currencies
  • Increased efficiency through high innovation speed and minimal overall operating costs
  • A modern unified platform based on open standards
  • Agile, scalable, expandable
  • Innovative combinations of comprehensive B2B and the latest B2C functions

SAP Commerce Cloud for B2B: Retain and inspire customers in the long term

Your customers benefit from user experience and customisation within the framework of an appreciative Customer Journey. You can sustainably increase loyalty and revenues, allowing you to grow successfully with satisfied customers. Coherent Customer Journeys, 24/7 self-service options, as well as a custom-fit supply of information guarantee the highest customer satisfaction. The market-leading Omnichannel Commerce Software also supports the most challenging and complex B2B ecosystems.

Customer Cases

Gebhardt Galileo IoT


Kundenportal myBühler


With SAP Commerce Cloud, you benefit from:

Seamless integration

Standard integration in your available SAP ERP System facilitates direct access to data for customers and products as well as functions for price determination, availability checking and the entire order handling process.

Content Commerce

Your employees can use the SAP Hybris Web Content Management solution to set up and manage new websites or easily modify existing sites.

Global scalability

The special sophisticated technology of the SAP Commerce Cloud offers ideal scalability and performance. Moreover, the integrated internationalisation functions of the Accelerator support multiple sites, languages and currencies. allowing you to be omnipresent without limits.

Master complexity

SAP Commerce Cloud supports all the challenging purchasing and sales requirements of your company and allows you to manage different purchaser and user roles.

High efficiency improvements

Optimise your processes and increase productivity, in order to reduce overall operating costs as well as customer service expenses. Get online faster with the Accelerator for B2B – an Omnichannel Framework that can be installed and adjusted immediately.

Optimised business processes

Ensure successful product merchandising without the need for IT support. SAP Commerce Cloud hands complete control back to Business Users.

Customer Journey Management

Use extended customisation and targeting options and offer self-service as well as optimised search and navigation functions. Allow buyers to negotiate repeated or large purchases and prepare Omnichannel Fulfilment options as well as product recommendations.

Optimised customer experience

Use our powerful customising functions to prepare relevant content and individual functionalities. Efficient search and navigation functions help your digital customers find the desired products and services quickly and easily.

SAP Commerce Cloud Overview

SAP Commerce Cloud: B2C and B2B

SAP Commerce Cloud for B2C: Just do what your customers want

SAP Commerce Cloud for B2C allows you to guarantee an inspiring Customer Experience at all digital and physical touchpoints. From the first search steps right up to customer-oriented order handling, create context-based and relevant experiences that motivate your customers to make more purchases and thus make your company even more successful digitally.

SAP Commerce Cloud is a component of SAP Customer Experience and the Sybit CX Portfolio

Customer Experience (CX)

Through the interlinking of intelligent sub-processes from the Marketing, Sales, Service and E-Commerce departments, companies succeed in seamlessly integrating all customer-oriented processes and in the company-wide collection, consolidation, evaluation and use of valuable information for custom-fit customer communication, customer interaction and customer transaction.