Sybit: No1 Partner for

SAP Customer Experience (CX)

We advise you on all digital topics in the areas of marketing, sales, service and eCommerce.

What is Customer Experience?

What is Customer Experience?

The central question around customer experience is:

What do customers want?

Across all industries, customers are more informed and demanding than ever before. They expect maximum relevance and responsiveness in every contact with a company, whether it's advertising, a face-to-face sales meeting, or online services such as stores and portals. If these expectations are met, they have a good buying experience, in other words, a good customer experience.

For companies, this means that they have two main tasks:

  1. Identify at which touchpoints customers interact with them in the first place.
  2. Address what the traditional customer journey looks like before they buy a product.

Knowing this customer journey is the fundamental building block when it comes to improving the customer experience.

What is SAP Customer Experience?

SAP Customer Experience is the leading digital technology for managing and optimizing the customer journey from first contact to purchase and service. The building blocks of the software suite consist of intelligent marketing automation, sales and service CRM, and e-commerce.

The solutions can be used individually, but ideally they are networked. In this way, companies succeed in seamlessly integrating all customer-oriented processes and in collecting, condensing, evaluating and using valuable information throughout the company for precisely tailored customer communication, customer interaction and customer transactions.

Why do I need SAP Customer Experience?

Companies should realize that, for the first time in history, they no longer have information sovereignty. In the digital age, customers have acquired the power to independently influence their customer journey and to co-determine their journey. A simple CRM, a simple web store or a simple newsletter will not be enough to guide this self-determined customer journey to your company. SAP Customer Experience is your digital foundation for delighting customers, increasing revenue, conserving resources, and establishing more efficient processes.

The benefits at a glance

  • Marketing: KPI-driven contextual marketing at all customer touchpoints.
  • Sales: Faster deals through intelligent management of customer information and interactions.
  • E-commerce: content, sales & fulfillment on a single multichannel platform
  • Service: High customer satisfaction with reduced service costs
  • Enterprise IT: Reduce costs by consolidating on in-memory platform SAP HANA

Why do I need SAP Customer Experience?

Companies should realize that, for the first time in history, they no longer have information sovereignty. In the digital age, customers have acquired the power to independently influence their customer journey and to co-determine their journey. A simple CRM, a simple web store or a simple newsletter will not be enough to guide this self-determined customer journey to your company. SAP Customer Experience is your digital foundation for delighting customers, increasing revenue, conserving resources, and establishing more efficient processes.

The benefits at a glance

  • Marketing: KPI-driven contextual marketing at all customer touchpoints.
  • Sales: Faster deals through intelligent management of customer information and interactions.
  • E-commerce: content, sales & fulfillment on a single multichannel platform
  • Service: High customer satisfaction with reduced service costs
  • Enterprise IT: Reduce costs by consolidating on in-memory platform SAP HANA

Customer stories

SAP Sales Cloud at Von Roll
SAP Sales Cloud at Nordex
Sales Cloud at SAMSON GROUP
SAP Sales Cloud at AlzChem

What can we do for you?

Do you have any questions about our services or do you wish to arrange a consultation? We shall be pleased to assist you and look forward to meeting you. Simply get in touch with us.

Tel.: +49 7732 9508-2000

Marilena Baartz, Business Development

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Marilena Baartz