SAP Customer Experience (CX)

Focusing on the customer: inspiring customers on all channels and simply selling more effectively. Digitization has radically changed your customers’ expectations and purchasing decision-making processes. Online. Mobile. On social media.

Today, customers are permanently connected to their own personalized universe comprising readily available information, opinions, recommendations, transactions and resources and they expect a consistent personal relevance in the communication and interaction with your company. In any place and at any time. Make sure that you utilize the opportunities offered by the digital transformation through comprehensive omnichannel management of your customer relations with SAP C/4HANA, from Marketing to Sales and E-commerce to Service. Ensure appropriate and inspiring communication, interaction and transactions in all phases of the customer lifecycle.

The Solution Components

By networking intelligent marketing automation, sales and service CRM, as well as e-commerce, companies will succeed in achieving the seamless integration of all customer-oriented processes and the company-wide collection, summarization, analysis and utilization of valuable data for accurately tailored customer communication, customer interaction and customer transaction.

Inspired customers – greater turnover – reduced costs – greater efficiency.

The benefits at a glance

  • Marketing: KPI-driven context-sensitive marketing at all customer contact points
  • Sales: faster closing of deals through intelligent management of customer data and interactions
  • E-commerce: content, sales & fulfilment on a single multi-channel platform
  • Service: high level of customer satisfaction combined with reduction in costs
  • Corporate IT: reduced costs due to consolidation on in-memory platform SAP HANA

That is the way to make your brand successful.

“A Brand is not a product or a promise or a feeling. It's the sum of all the experiences you have with a company.” 
Amir Kassaei


Combine Marketing, E-commerce, Sales, and Service and give your customers a seamless, personalized customer experience.

More than mere CRM

  • Away from stand-alone solution and towards continuous processes
  • Supports customer contacts in real time and across all channels
  • Implements your omnichannel strategy perfectly
  • Differentiates your digital brand management
  • Delivers cloud solutions and accompanies customers from social engagement to sales receipt

  • Empowers your field service staff to deliver outstanding customer care
  • Facilitates working with mobile devices from any location
  • Increases your sales over digital channels
  • Takes into account industry-specific challenges
  • Uses Big Data for strategic decision-making

SAP Commerce Cloud
One platform – endless possibilities

SAP Commerce Cloud
One platform – endless possibilities

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SAP Marketing Cloud
Address target groups successfully

SAP Marketing Cloud
Address target groups successfully

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SAP Sales Cloud
Winning complex sales

SAP Sales Cloud
Winning complex sales

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SAP Service Cloud
Customer satisfaction on all channels

SAP Service Cloud
Customer satisfaction on all channels

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