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Customer management: CRM in sales

Give your sales team more time with your customers

...  and your customers a better customer experience.  

Arrange consultation now

Customer management: CRM in sales - Optimizing sales processes with customer data 

The time spent together between sales and customers is becoming increasingly exclusive. Make more of your sales channel - with digital solutions that combine sales and customer experience. Use the latest digital tools such as the SAP Sales Cloud and SAP CPQ to optimize your sales processes and make them more transparent, efficient and successful. 

Higher customer satisfaction

Better sales results

Faster deals

Increased efficiency and productivity

Solve the sales problem

Even in the digital age, no customer touchpoint is as important as direct contact with customers. However, there are fewer opportunities to meet face to face. This makes it even more important to serve every channel and touchpoint from a sales perspective - and to be optimally prepared in personal moments. 

The key to improving customer experiences and laying effective foundations for higher sales lies in the establishment of:


  • CRM in sales: CRM-based, effective sales processes that are customer-centric 
  • End-to-end processes that combine sales, marketing, service and eCommerce 
  • Cloud systems such as the SAP Sales Cloud and SAP CPQ, which collect customer data smartly and optimize lead and opportunity management



What is to gain from digital customer management? 

  • Less time wasted in the system
  • Higher win rates thanks to better control
  • Always be up to date
  • Sell more easily on all channels
  • No fear of changing systems
customer management system CRM

Less time wasted in the system

Sales employees can work more efficiently with intelligent CRM systems such as the SAP Sales Cloud (or simple add-ons if necessary) because, among other things, it offers a uniform customer view, allows sales employees to access their data on the move, create offers, enter orders and sign contracts.


The SAP Sales Cloud enables the automation of routine tasks such as creating quotations, updating opportunities and scheduling visits.


By using AI, it can intelligently recommend when and what needs to be done, scan incoming emails and suggest appropriate responses.

crm software sales

Higher win rates thanks to better control

The most important factor in modern sales management is transparency of the pipeline - and the ability to derive measures from it.


Modern CRM systems such as the SAP Sales Cloud use artificial intelligence, for example for smart pipeline management, forecasting and opportunity handling. A valuable outcome: AI can be used to identify gaps and risk opportunities with astonishing accuracy and in little time.


This allows sales managers to assess much more accurately whether targets are being achieved - or whether countermeasures need to be taken.

crm sales management

Always be up to date

Modern CRM systems such as the SAP Sales Cloud provide sales employees with mobile and even offline access to their data, which results in greater flexibility and efficiency.


With an optimized user interface for mobile devices and integrations with other mobile applications, such as email, calendar, maps or voice assistants, sales employees can interact seamlessly with their customers, are up to date at a glance and can process customer concerns directly.

lead management b2b marketing

Sell more easily on all channels

The use of intelligent sales systems such as the SAP Sales Cloud contributes significantly to optimizing sales processes and making an omnichannel strategy successful.


Only with technology that processes customer data in a smart way can the necessary 360-degree view of customer interactions, sales activities and performance of the individual channels be created.


A modern CRM in sales records customer activities across all channels, including eCommerce

modern b2b sales

No fear of changing systems

Customer relationship management (CRM) in sales is a central business tool with critical data. Large companies in particular are often faced with huge amounts of data, complex processes and numerous stakeholders.


The good news is: with the right approach, all these concerns can be addressed. Even with very large legacy CRMs, the transition to the SAP Sales Cloud is not rocket science. Often only a few months with manageable resources are required for a go-live.


It is worth it. With a CRM such as the SAP Sales Cloud, you lay the foundation for future-proof and comprehensive sales processes that link all customer-relevant touchpoints.

Establishing a CRM in your sales structure is not rocket science

Give your sales staff more valuable time with your customers - and your customers a better customer experience. 


Request consultation now


up to 30% increase in sales efficiency


Up to 40% higher hit rate of offers


up to 35% more offers created


of customers expect a seamless experience across all channels

What customers say about our system solution

Ardex Leadmanagement B2B

"Our strategy of first fundamentally reviewing old processes was a decisive factor in the success of the project. Throughout the entire project, the Sybit team supported and advised us with great expertise and commitment."

Stefan Hugk, Head of Global CRM, ARDEX GmbH


Read the ARDEX success story
SAP customer management system

"Sybit has always been consistently committed to our goals and concerns. We were able to benefit from Sybit's extensive know-how in the SAP CX environment, especially with regard to licenses, and would therefore always choose to outsource licenses and projects to a partner like Sybit."


Klaus Höllerer, CIO, EMUGE-Werk Richard Glimpel GmbH & Co. KG


Read the EMUGE success story
Von Roll Review: CRM Sales Management

"A powerful CRM system is crucial as it supports our sales staff in developing the value proposition."


Thomas Vetterle, Head of Global Internal Sales Von Roll


Von Roll: Read success story
Optimizing sales processes alzchem group

"At AlzChem, we are constantly striving to improve both the efficiency of our processes and the satisfaction of our users and to take full advantage of a modern IT landscape. A CRM system is an important building block in this regard, enabling us to utilize the added value of a shared knowledge base and the potential of artificial intelligence to be able to respond better to specific customer needs. Sybit proved to be the right partner for this challenging and exciting project to introduce "Cloud for Customer."

Michael Hilger, SAP Consultant at AlzChem


Read the AlzChem success story

Intelligent technologies for successful B2B sales 

Modern B2B sales is only possible with digital solutions that enable end-to-end customer management and optimize lead and opportunity management. Take your B2B sales to a whole new level - with us as your partner, the number 1 for customer experience (CX) powered by SAP. 

optimize sales workflows

SAP Sales Cloud

With SAP Sales Cloud, you can optimize sales workflows, inspire customers and work mobile and independently at all times.  

Learn more about Sales Cloud


Configure, Price and Quote: Fast product determination and configuration - customer-specific quotation pricing! 

Learn more about CPQ

Sybit: SAP Platinum Partner for Customer Experience

Our consulting is characterized by expertise, passion and our lived values. A well thought-out and coherent digital strategy is particularly important to us. We do not believe in one-size-fits-all solutions but rely on customized concepts that are individual and comprehensive.  

In our role as a full-service digital agency, we support you from business consulting and implementation, including UX design, through to ongoing support for all SAP customer experience solutions. 

We are a proud member of NTT DATA Business Solutions AG, one of the world's leading SAP consulting firms, which covers the entire SAP portfolio. 

Want to take it one step further?

When it comes to comprehensive digital projects, starting is better than waiting. Simply get in touch with us.

Jennifer Bertsche, Inside Sales

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Jennifer Bertsche