Successfully manage IT for CRM and CX

Designing future-proof system landscapes

Break down data silos, reduce workloads and risks, and put the single-platform approach into practice with state-of-the-art SAP cloud solutions for all processes relating to sales, service, marketing and e-commerce

Conquer the challenge of digital transformation

If your answer is yes, digitalisation presents the key challenge – not least because it often means technologically transforming your system landscapes. CIOs are no longer solely (internal) service providers, but increasingly also co-creators as they take the lead on digital initiatives. Approached in the right way, CX projects with SAP can provide measurable benefits for the IT department in particular. The important thing is to start with small steps but always maintain an overview of the overall system landscape, consider requirements and processes across system boundaries and take a holistic look at all IT systems within the company. Key components here are:

• A dedicated strategy for implementation and project management
• CX mapping of the company’s internal processes
• A building plan for the accompanying architecture

Regardless of whether you’re dealing with CRM projects, introducing a marketing tool or setting up a customer portal, for cloud services relating to SAP CX it is much easier to design integration measures via the CPI, for example because they deal with web service natively, are more flexible and make data handling easier. Three aspects are always decisive for the success of a project.

The good news is that SAP CX systems are not rocket science. Particularly in conjunction with SAP ERP, they allow you to set up a standardised platform that will make your entire company more competitive – all thanks to more efficient, end-to-end processes, transparent handling of customer data and an improved customer experience. Take a look at our references and additional content. You'll find all kinds of fresh ideas for your IT projects, too.