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User Experience Design

More than just appealing layout: User experience design in the B2B environment is more than just appealing layout. Learn how our UX experts can support you.

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More than just appealing layout

User Experience Design in the B2B environment involves far more than pleasing visual design. Convincing applications and apps reflect the individual requirements of your customers: in the design, the information architecture, a coherent navigation concept, as well as intelligent search and filter functions.

In a professional commercial environment, the quality of the operating concept, of the user interface, and of the individual user experience has a crucial effect on acceptance and thereby on the success of innovative applications and services. Our experienced UX experts understand you, your business model, the technology, and your customers.

Our Approach

Design Thinking

Thorough analyses and regular user tests in combination with an agile, iterative design process provide the foundation for the development of intuitive, user-centered applications that encourage interaction and strengthen the user’s feeling of competence.


Following the user-centered design approach, we develop Personas and User Journeys, among other things, to identify both psychological factors affecting the user as well as industry-specific usage scenarios and the technological context in the course of the design process.

You benefit from

  • optimized conversion
  • increased user acceptance & frequency of use
  • improved customer loyalty
  • better mobile applications
  • better projection of the quality of your portfolio
  • increased trust in your brand
  • minimization of development cost and time
  • reduced costs in First Level Support
  • improved recommendation marketing

What we do for you


Brilliant concepts are not made on the drawing board but in dialog with all those involved. We leave the ivory tower and boldly move into the user’s reality.

  • Personas
  • Contextual Inquiry
  • User Journey Mapping
  • Ideation

User testing

Paper is patient (according to an old German proverb) – users are not. The use of prototypes and user tests allows diverse potential solutions to be tested rapidly. The methods we use include the following:

  • User Interview
  • A/B Testing
  • Remote User Testing
  • Field Study

Interface-/Interaction design

We develop superbly intuitive and sophisticated user interfaces.

  • Wireframing
  • Atomic Design
  • Rapid Prototyping
  • Visual Design


Front-End development

Component-based, dynamic, responsive. In the front-end, all experiences of the UX process merge into a unique consistent whole.

  • Atomic Design
  • Living Style Guide
  • Component Driven Development
  • Test Driven JS-Development

What can we do for you?

Do you have any questions about our services or do you wish to arrange a consultation? We shall be pleased to assist you and look forward to meeting you. Simply get in touch with us.

Phone: +49 7732 9508-1404

Alexander Binder, Lead UX

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Alexander Binder