More than just appealing layout
User Experience Design in the B2B environment involves far more than pleasing visual design. Convincing applications and apps reflect the individual requirements of your customers: in the design, the information architecture, a coherent navigation concept, as well as intelligent search and filter functions.
In a professional commercial environment, the quality of the operating concept, of the user interface, and of the individual user experience has a crucial effect on acceptance and thereby on the success of innovative applications and services. Our experienced UX experts understand you, your business model, the technology, and your customers.
Thorough analyses and regular user tests in combination with an agile, iterative design process provide the foundation for the development of intuitive, user-centered applications that encourage interaction and strengthen the user’s feeling of competence.
Following the user-centered design approach, we develop Personas and User Journeys, among other things, to identify both psychological factors affecting the user as well as industry-specific usage scenarios and the technological context in the course of the design process.
You benefit from
- optimized conversion
- increased user acceptance & frequency of use
- improved customer loyalty
- better mobile applications
- better projection of the quality of your portfolio
- increased trust in your brand
- minimization of development cost and time
- reduced costs in First Level Support
- improved recommendation marketing
What we do for you
Brilliant concepts are not made on the drawing board but in dialog with all those involved. We leave the ivory tower and boldly move into the user’s reality.
- Contextual Inquiry
- User Journey Mapping
Paper is patient (according to an old German proverb) – users are not. The use of prototypes and user tests allows diverse potential solutions to be tested rapidly. The methods we use include the following:
- User Interview
- A/B Testing
- Remote User Testing
- Field Study
We develop superbly intuitive and sophisticated user interfaces.
- Atomic Design
- Rapid Prototyping
- Visual Design
Component-based, dynamic, responsive. In the front-end, all experiences of the UX process merge into a unique consistent whole.
- Atomic Design
- Living Style Guide
- Component Driven Development
- Test Driven JS-Development