May 5 - 6, 2026 | Hamburg
Growth does not occur at the point of sale – but along the relationship
Master Complexity. Rule CX.
Reach was yesterday. Today relationships decide. Consumer brands are under massive pressure: rising costs for reach amid declining customer loyalty, interchangeable products, fragmented channels and isolated systems. Marketing generates attention. Commerce and sales sell. Service fixes. But growth only emerges when everything works together.
This is exactly where Customer Experience comes in: integrated, data-driven, measurable.
At OMR we show how individual touchpoints become an end-to-end business model — and how products turn into real customer relationships.
Our OMR offer: Secure one of the free on-site consultation slots directly!
Secure your appointment at OMR now!
What to expect from us at OMR
Meet our Consumer CX experts in person at the SAP booth and discuss your specific challenges — no slides, no sales pitch.
On site we offer:
- Practical case studies from Consumer & B2B2C
How brands seamlessly connect sales, commerce and service — from D2C to portal strategy - CX Masterclasses
Compact deep dives into omnichannel architectures, AI use cases and scalable platform models - Peer-level use-case discussions
Bring your current situation — we’ll give you an honest assessment and concrete options
We recommend booking an appointment right away and speaking with us on site about your business case!
Our highlights at OMR 2026
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From campaigns to business models
Learn how consumer brands use CX as an operational foundation — not just as a marketing initiative. -
End-to-end instead of isolated solutions
How integrated platforms connect sales, commerce, and service and reduce complexity.
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AI with real business value
From smart pricing strategy to personalized journeys to automated service processes. -
Concrete answers instead of buzzwords
Direct exchange with experts about your use cases – pragmatic, solution-oriented, actionable.
Review: OMR 2025
Innovation does not arise from tools.
But when strategy, technology and people resonate.
Together with EMUGE-FRANKEN, WARSTEINER & NovaTaste we showed how customer experience becomes the unifying element between marketing, sales and service — and creates measurable growth.
Our Masterclass at OMR Festival 2026
Tuesday, May 5, 2026 | 1:30 p.m. - 2:30 p.m.
From Chat to Checkout: How AI Builds Shops Overnight
A complete online store. Built in a single night. The hero: a chat window. You describe what you need, and the AI finds the right product, compares options, recommends, sells. What sounds like a glimpse into the future is something we’ve already built. And something we’re going to show you.
This masterclass isn’t about visions—it’s about real AI scenarios that already work today, and about the architecture that makes them possible. Because those who lay the right foundations now won’t just achieve short-term wins; they’ll invest in a scalable future.
At the core is a sustainable enterprise architecture that doesn’t rely on individual tools but on a system that scales use cases. Technologies can be added or exchanged as needed—depending on what works best for each specific use case.
What does that have to do with CX, Sales, Commerce, and Service? Everything.
Because AI doesn’t just transform the frontend. It changes how customer relationships form, how consultation works, how selling happens, and how service is delivered. Anyone still thinking in channels today will be overtaken by agents tomorrow. But those who approach CX holistically can lay the groundwork now—for AI-driven journeys that don’t end at conversion but begin with the relationship.
From Product to Relationship: This masterclass demonstrates how brands can shape the transformation—data-driven, architecture-aware, and focused on real business impact.
Speaker of the Masterclass
Roland Boes
Roland Boes is Director Innovation & Portfolio at Sybit GmbH. In his role, he is responsible for the company's entire range of services, consulting and products and is the first point of contact for its customers when it comes to benefits, possible applications and developments in SAP Customer Experience Solutions. Roland Boes relies on a combination of business management thinking and a wealth of experience in IT management to implement projects efficiently, ask the right questions at the right time and bring everyone involved together. He is passionate about driving forward the latest technological topics such as artificial intelligence in the CX context, Intelligent Sales Cloud, SAP CPQ, in-app or side-by-side extensibility and headless (composable) commerce. This is also reflected in his commitment as author of the two books "SAP Customer Experience" and "SAP Commerce Cloud", published by Rheinwerk-Verlag.
What can we do for you?
Do you have questions about our events, webinars, or trade fair appearances? We are happy to help and look forward to hearing from you. Simply get in touch with us.
Mail: event@sybit.de
Phone: +49 7732 9508-1807