Whether it’s smarter software, connected sales and e-commerce processes, or phygital experiences, the nearly 200 participants at the Sales Excellence Forum on March 30, 2023, witnessed the full scope of innovations propelling sales forward in 2023. The event packed the Immersive Experience Studio at SAP in Walldorf and captivated a broader audience via live stream.
The day began with powerful insights from Christian Sülzer, Head of CX at SAP and a member of the executive board, alongside Christian Blattgerste, Head of Presales for Middle and Eastern Europe at SAP Germany. Both emphasized SAP’s commitment to enhancing Customer Experience solutions, with a strategic focus on aligning software closely with industry-specific needs.
Central to this vision is the new SAP Sales Cloud V2, which elevates sales management to a new, smarter level. The benefits and capabilities of this new tool were extensively discussed at the Sales Excellence Forum. Key topics of the day included:
- Phygital experiences driving change in sales
- Hybrid sales models — new challenges and opportunities
- SAP Sales Cloud V2
- E-commerce as a key driver for successful sales and CX strategy
- How KWC achieved a fresh start for IT infrastructure — and sales
A highlight of the day was a customer presentation by David Kelling, Head of Business Applications Commercial at KWC Group AG. He shared the unique story of KWC’s transition after being spun out of a billion-dollar corporation with only six months to build a new IT infrastructure and digital sales processes. Thanks to a seamless collaboration between KWC and Sybit, the company’s sales teams are thriving with the new systems and wouldn’t consider going back.
Following the presentations and discussions, the day’s top experts gathered for a panel discussion, exploring the path to next-generation digital sales management.
Insights from the Sales Excellence Forum 2023