Innovation, sustainability and corporate culture are among the most important topics at REHAU. The company is one of the leading premium brands for polymer-based solutions in the building, civil engineering, interior and industrial sectors. In its five strong and innovative business units Building, Window, Furniture, Industrial and Automotive, REHAU develops modern and intelligent technologies and services for the future - and is now also applying this principle to its IT system landscape: with innovative, cloud-based CX technologies.

The Challenge

Marketing activities were based on data from an outdated on-premise CRM, with over one million customer and prospect records and limited segmentation options – this was the starting point at REHAU.

  • The Sales unit had no automatic duplicate check.
  • Marketing used an external tool that was not integrated into the existing SAP landscape.
  • Trade fair leads had to be entered into the CRM manually.

The marketing processes at REHAU still worked – but they were no longer future-ready. „We knew we needed more and better options to run effective marketing for our different divisions,“ says Ekholf Taubald, CRM + E-Business Solutions, Integrated Business Solutions at REHAU. The strategy was clear: 

„We wanted to move away from a disjointed two-system setup and toward a unified process within a cloud solution.“

Jennifer Bertsche

How can you benefit from REHAU's experience with SAP & SYBIT?

Do you want to optimize your marketing processes and make personalized campaigns more efficient, just like REHAU? With our extensive experience in SAP Marketing Cloud, we support you in the implementation and use of the platform, helping you turn your data into valuable insights. Together, we will develop a customized solution to elevate your marketing strategy to the next level.

Contact us for personalized consultation:

Mail: sales@sybit.de
Tel.:+49 7732 9508-2000

Jennifer Bertsche, Business Development
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