Data quality and lead management:
The key to sales success
In today's sales world, the quality of your data and the efficiency of your lead processes are key to success. However, many companies struggle with outdated or incomplete data, leading to inefficient processes and missed opportunities. This is exactly where the interaction between snapADDY and the SAP Sales Cloud comes into play.
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Future-proof platform through further development
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High integration capability in other applications
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A central platform for store & portal
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Optimize usability & buyer enablement
With snapADDY VisitReport you can:
- Easily capture leads via scanning of business cards/badges or manual data entry at events including call management
- Automatically transfer data, including duplicate checks, to the SAP Sales Cloud
- Respond promptly to potential customers and seamlessly start follow-up activities
With snapADDY DataQuality you can:
- Find new contacts and corporate customers using a wide variety of sources
- Continuously update existing data
- Avoid maintenance work
The seamless integration of both solutions not only saves time, but also ensures that your data is always up to date and that the sales department has access to a reliable database. The result: less manual work and faster, more effective processing of leads.

snapADDY experience
Our long-standing customer EMUGE-FRANKEN has already benefited from this combination. Markus Seydaack, Sales Manager at EMUGE-FRANKEN, describes his experience as follows:
“We were initially skeptical as to whether the digital recording of trade fair reports on mobile devices could be implemented in a practical way. But after the first pilot application, we were already convinced: thanks to the interaction between snapADDY and the Sales Cloud, our lead process at trade fairs is now much more effective, faster and more transparent.”
Use Case 1:
Efficient lead capture at trade fairs & events
Imagine you are attending a trade fair and want to capture and process the leads you have gained in the best possible way. Thanks to snapADDY VisitReport, you can easily scan business cards and automatically transfer all relevant data to the CRM system. Your sales teams are guided through the conversation with the help of a dynamic pre-set questionnaire and can enter the relevant information directly into the app to qualify the prospect in the best possible way.
The captured new or existing customer leads are then transferred to the SAP Sales Cloud, where your team can process them further. All captured data, such as contact information and call notes, is immediately available to start targeted follow-up activities. The seamless transition from snapADDY to the Sales Cloud ensures that no valuable lead is lost and that all information is correct and complete.
Important steps in the lead capture process:
Scan business card
Relevant information is automatically transferred and stored in the CRM system.
Conduct surveys
Mandatory questions and additional fields ensure that the prospective customer's data is recorded in full.
Data transfer to the SAP Sales Cloud
All leads recorded and checked for duplicates are immediately available for further processing.
Use Case 2:
Continuous updating of contact person data
In addition to lead capture, maintaining and updating existing contact data plays a crucial role. Outdated or incomplete data leads to inefficient processes. With snapADDY DataQuality you avoid these problems. Your sales team can find new contact persons and corporate customers, update existing data and have missing information such as e-mail addresses or telephone numbers added and complete them independently.
With an automatic duplicate check, snapADDY ensures that no duplicate data records are created. As soon as the data is complete, it is seamlessly transferred to the SAP Sales Cloud so that your team is always up to date and can start targeted actions.
Important steps in the data maintenance process:
Search for new contacts
Identify potential new customers and update existing contact data.
Data enrichment
Automatically supplement missing information with data sources such as LinkedIn, Xing, online data sources such as the commercial register or imprint information on websites or Microsoft Outlook signatures.
Transfer to the SAP Sales Cloud
All updated data is immediately available in your CRM system.

Webinar on demand: Potential of snapADDY and SAP Sales Cloud
The combination of snapADDY VisitReport and snapADDY DataQuality with the SAP Sales Cloud offers you a comprehensive solution for optimizing your sales processes. From intuitive and efficient lead capture to continuous data maintenance - you benefit from a seamless integration that reduces manual work and increases the efficiency of your sales activities.
Register for our webinar on demand to learn more about how you can optimize your sales processes and sustainably improve your data quality with these tools.

Ready to transform your sales processes?
Would you like to learn more about how the integration of snapADDY and the SAP Sales Cloud improves your data quality and optimizes the lead process? Our team is available to answer your questions and show you how you can benefit from our solution. Contact us today and get started on a more efficient future for your sales organization.
Mail: sales@sybit.de
Tel.: +49 7732 9508-2000