Worldwide best projectqualityWorldwide best projectqualitySuccess Story: Tridonic's experience with SAP & Sybit
Website and webshop in new splendor
Tridonic has created a cutting edge customer portal - and enables sustainable growth thanks to consistent customer experience and simple processes.
1600
Employees
70
Countries with subsidiaries and sales partners
One customer portal, real customer experience
Lighting solutions for a sustainable future: that’s what Tridonic, a technology company in the Zumtobel Group based in Dornbirn, stands for. LED modules, LED drivers and controllers, software and apps: the Tridonic portfolio is diverse and complex. This makes it all the more important to have a consistent customer journey from marketing to after sales, which transfers the demands of customers from private shopping to the B2B world. This is exactly what the new customer experience platform enables: best usability, personalized offers and a stable, future-oriented IT infrastructure in the background.
The challenge
The design and user guidance of the existing website should be revised in order to continue to offer the customer the best service. For a new customer portal, a coherent navigation concept was needed to easily display complex product data or to facilitate the ordering process. In addition, the new portal was to meet the international orientation, with Tridonic segmenting by content, region and sales organization.
New website, new shop, one platform
The product catalog, the eShop and further editorial content are now integrated on a clear customer experience platform. The navigation is slim and uniform and intuitively leads to the desired product or the desired information. Using product families and product detail pages, users can then order. Context-aware, intelligent crosslinks simplify navigation.
„With the relaunch of our website, we have pursued several goals. We support sustainable growth through seamless intuitive navigation from general information to the product and finally to the transaction. Automated processes facilitate digital order management. Thanks to a high degree of standardization, we can scale the website quickly and efficiently. In addition, we gain better insights into customer needs and can thus successively optimize our digital offering.“
Franziska Gäßler, Product Owner Customer Experience - TRIDONIC
Better customer experience
With the new customer portal, Tridonic has further optimized its digital offering and improved the customer experience. The seamless navigation of the website follows an intuitive logic that quickly and easily guides the user to what he is looking for. The eShop and the product pages are clear and the check-out is easy. Within an application scenario, suitable system solutions and finally suitable product families are presented. In addition, there are clear system comparisons, comprehensible infographics and additional functional descriptions.
Software and
Partner
- Basic customer portal: SAP Commerce Cloud
- Partner Backend: Sybit
- Partner Frontend: diva-e
- IT-Support: Application Management Services Sybit
An excellent project
Tridonic won the SAP Quality Award 2023 for its new customer portal with Sybit and diva-e. SAP Austria honours companies that stand out for their innovative achievements in the digitalization of business processes.
What do you think of Tridonic's experience with SAP & Sybit?
Find out first-hand how Tridonic has transformed its e-commerce solutions by working with Sybit. Take advantage of the potential of modern technologies and customized strategies to take your business to the next level. Would you like to learn more about our experience with SAP? Do you have any questions or would you like a personal consultation? Our experts are at your disposal. Contact us and discover how we can realize your vision together.
Mail: sales@sybit.de
Tel.: +49 7732 9508-2000
Jennifer Bertsche, Business Development
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