From washing machines and smartphones to car wheel rims: WAGNER technology can be found in many everyday items. The global company applies colour, protection and functions to surfaces and has a correspondingly large product portfolio: From small sprayers for DIY enthusiasts to large powder coating systems worth millions. Customers come from a variety of sectors: Industry, trade and DIY. And yet they all have the same requirement: to find, configure and order the right product quickly and easily. The new WAGNER online platform combines exactly that and is a further step towards digital transformation for WAGNER. The WAGNER Group is in the midst of digital transformation. And, like many other companies, at a time when B2B customers expect what they are used to from private shopping: 24/7 access to all products and information, regardless of opening hours. The aim was to create a centralised customer interface. All information and possible configurations relating to the product should be available quickly and easily on one platform. For the end customer as well as for intermediaries. Inspired by modern B2C business, WAGNER also wanted to get closer to its customers. The goal: better customer data for more active market development and innovations.

The solution: a modern platform

WAGNER and SYBIT jointly implemented the SAP Commerce Cloud with the aim of building the best B2B web store in the industry. Initially, the global platform was rolled out for three WAGNER national companies after 18 months. Recently, a heavily adapted version for the craftsman brand TITAN went live in the USA. The basis is a technical backend for the entire group with a headless frontend based on Spartacus. “We want to interact with our customers in an innovative and contemporary way on a powerful, modern platform,” says Markus Moßmann, Group Vice President eCommerce, Director Infrastructure Europe. 

  • Initial replacement of the outdated EMEA B2B store
  • Mapping of the end-to-end customer journey
  • Integration with SAP ERP, PIM, Encoway and CELUM
  • Expansion to WAGNER 365 - one platform for all countries, divisions and brands
Jennifer Bertsche

What do you think of WAGNER's experience with SAP & SYBIT in eCommerce?

Find out how WAGNER has optimized its eCommerce processes and increased efficiency by working with SYBIT. Use the potential of modern technologies and customized solutions to advance your company in digital commerce. Do you have any questions or would you like a personal consultation? Our experts will be happy to help you. Contact us and discover how we can realize your vision together.

Mail: sales@sybit.de
Tel.: +49 7732 9508-2000

Jennifer Bertsche, Business Development
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